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Do Billboards Really Work?


Everyone wants to get the most bang for their buck.  You try to be careful while spending your hard-earned money.  The same holds true for your advertising dollars.

 

We understand that.

 

So instead of giving you an opinion or a sales pitch, we're going to let our billboards speak for themselves. Or more accurately, we're going to let the nationally-known survey company, Arbitron, give you the facts about billboard advertising.  Once you see the facts for yourself, we are confident you will agree - billboards really are a great advertising choice!

 

If you are interested in seeing the survey for yourself, please click here.

We spend a lot of time in our cars


Close to 9 in 10 Americans 18 or older have traveled in a vehicle in the past month. On average, Americans spend over 20 hours in their cars per week and travel about 169 miles. Mega-Milers, the heaviest travelers, average 363 miles per week.

Travelers notice billboards


Billboards are the most viewed out-of-home media. 69% of travelers have seen a billboard advertisement in the past month. Over 80% of billboard viewers make a point to look at the advertising messsage at least some of the time. Nearly half look at the billboard ad each time or almost each time they noticed one.

The right place at the right time


Billboard advertising is one of the last messages a consumer receives before making a buy decision.   Nearly three-quarters of billboard viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home - all times when billboard advertising has the opportunity to be influential.

Billboards drive store traffic


Roadside billboards drive store traffic.   Nearly one-quarter of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message and nearly one-third visited a retailer they saw on a billboard later that week.   Half of viewers reported receiving directional information from a billboard and one-quarter said they immediately visited a business because of an outdoor ad message.


Source: Arbitron National In-Car Study: 2009 Edition

Source: Arbitron Out-of-Home Advertising Study: 2013 Edition

Outdoor advertising - travelers spend 20 hours per week on the road
Outdoor advertising - travelers notice billboards
Outdoor advertising - travelers respond to billboards
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