"Do billboards work? The facts about the perfect advertising medium."

Do Billboards Work?


Everyone wants to get the most bang for their buck.  You try to be careful while spending your hard-earned money.  The same holds true for your advertising dollars.

 

We understand that.

 

So instead of giving you an opinion or a sales pitch, we're going to let our billboards speak for themselves.   Or more accurately, we're going to let the nationally-known survey company, Arbitron, give you the facts about billboard advertising.  Once you see the facts for yourself, we are confident you will agree - billboards really are a great advertising choice!

 

If you are interested in seeing the survey for yourself, please click here.

We spend a lot of time in our cars

Americans spend nearly 20 hours in their cars per week and travel more than 200 miles.   The average traveler aged 18 or older spends 18 hours and 31 minutes in his or her car per week and covers 224 miles.   Key demographic groups including Persons 18 to 34 and Persons 25 to 54 average more time and miles in their cars.

Travelers notice billboards

Travelers take note of billboard advertising.   Seventy-one percent of travelers often look at the messages on roadside billboards and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.

The right place at the right time

Billboard advertising is one of the last messages a consumer receives before making a buy decision.   Nearly three-quarters of billboard viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home - all times when billboard advertising has the opportunity to be influential.

Billboards drive store traffic

Roadside billboards drive store traffic.   Nearly one-quarter of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message and nearly one-third visited a retailer they saw on a billboard later that week.   Half of viewers reported receiving directional information from a billboard and one-quarter said they immediately visited a business because of an outdoor ad message.


Source: Arbitron National In-Car Study: 2009 Edition

Outdoor advertising - billboard customers spend 20 hours per week on the road
Outdoor advertising - billboard customers are motivated to visit
Outdoor advertising - billboard customers respond to billboard advertising
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